MarketsandMarkets · 2030

Annual revenue · the ambition it set

$1,000,000,000

Many things got it there.
This is the story of one.

A possible future · illustrative story

A strategic proposal for MarketsandMarkets

2026 · Today

MnM learns something every day. Most of it is forgotten.

So the same lessons get learned again and again.

How MnM grows

Four revenue motions, led by outbound and inbound sales.

Illustrative

2026 · One decision

Every interaction should make MnM smarter.

All five parts, live from day one
Acts
MnM One AutopilotProven plays, run automatically, with people approving.
Where teams work
MnM One SalesEvery seller works like the best seller.
MnM One MarketingEvery campaign makes the next one smarter.
Learns
MnM One IntelligenceMnM's research and the shared memory of what works.
Foundation
MnM One CoreEvery interaction, captured in one place MnM owns.

The download · Core and Intelligence

One download, answered with everything MnM has learned.

Illustrative

Surround sound · Marketing

Maya doesn't buy alone.

Illustrative

MnM calls it surround sound: the whole committee, reached in step.

The playbook · Sales and Marketing

Every seller works like the best seller.

Pattern foundResearch-led email, then a call on day 3.

2027 · Bigger deals · Sales

Same account. Bigger deals.

No figures · illustrative

2028 · The champion moves · Autopilot

Maya moves to an electric vehicle maker.

Illustrative

Compounding intelligence

Capture. Learn. Act. Compound.

Capture
Core keeps every interaction.
Learn
Intelligence finds what works.
Act
Sales, Marketing and Autopilot use it.
Compound
Every outcome sharpens the next move.

Lessons from one account shape plays across 18 industries.

Why only MnM can build this

Generic tools know who is in market. MnM knows why.

What MnM One draws on
Contact data and intent signals Everyone has these
Enquiry and engagement history MnM
Analyst expertise MnM
Market research and forecasts MnM
Outcomes and winning plays MnM
MnM's research, across 18 industries
Information & Communications TechnologySemiconductor & ElectronicsMedical DevicesChemicalsAdvanced MaterialsEnergy And PowerFood And BeverageBiotechnologyAerospace & DefenceAutomotive & TransportationAutomation & Process ControlAgriculture IndustryPackagingPharmaceuticalsHealthcare ITAnalytical And Scientific InstrumentationBuilding & ConstructionMining, Minerals & Metals

Anyone can buy software. No one else has MnM's research, or its memory of what works.

Architecture

One product. Every motion runs on all five parts.

Gold shows the outbound path
Outbound sales
Inbound sales
Marketing campaigns
Land and expand
IntelligenceWho and what
Accounts and hooks
Fit and intent
Audiences and messages
Champion and new-need signals
MarketingEngage at scale
Account activation
AI search visibility, nurture
Event follow-up, email journeys
Renewal campaigns
SalesConvert
Research-led sequences
Fast follow-up
Hand-off to sellers
Champion revival, expansion plays
AutopilotAct
Proven plays, run automaticallyAcross every part
CoreThe new CRM
System of record · replaces the current CRMThe foundation

How MnM One creates value

Where the growth comes from.

Illustrative arithmetic · not a forecast
Accounts reachedMarketingIntelligenceInbound downloads, surround sound
Meetings wonSalesAutopilotThe analyst call, the playbook
Deal sizeSalesIntelligenceReport → subscription → consulting
Retention and expansionAutopilotIntelligenceChampion revival, renewals

Small gains on every lever multiply.

Today1.00
+10% on four levers≈ 1.46

MnM's next chapter

$30MToday · 2026
$1BMnM's ambition

The memory starts the day you switch it on.

An illustrative story · $1B is MnM's ambition

A strategic proposal for MarketsandMarkets

MnM One

Where revenue grows and intelligence compounds.

MnM One connects every customer, every interaction and all of MnM’s research into one shared memory that gets smarter with every action, so MnM grows with every customer it serves.

Core · Sales · Marketing · Intelligence · AutopilotMarketsandMarkets · 2026